In today’s digital age, the rise of generative AI technologies has revolutionized marketing, making it easier than ever to create marketing collaterals with just a click. However, this convenience has also given way to an overwhelming influx of low-quality, irrelevant, and generic content that tends to be forgettable and unoriginal. As a result, brands struggle to grab the attention of their target audience amidst the noise of a crowded newsfeed. With so much content vying for attention daily, creating distinctive and unique propositions that effectively deliver on business objectives has become increasingly challenging. This, in turn, hinders new brands from building brand recall and gaining a competitive edge.

By 2025, 30% of outbound messages from large organizations will be synthetically generated, up from less than 2% in 2022.

In this era of one-click marketing, it is vital to address this issue by having a marketing strategist who can navigate through the noise and craft a holistic marketing and communication plan. Such a strategist should possess five key traits to succeed in today’s ever-changing marketing landscape:

1. Data-Driven Insights: An effective marketing strategist should be well-versed in analyzing data and extracting valuable insights from various sources like BrandWatch, SEMRush, Google Analytics, Statista and more. This ability allows them to correlate different data trends and identify emerging topics, consumer preferences, and performance metrics that can inform decision-making in marketing.
2. Channel Expertise: With the plethora of marketing channels available, from social media platforms to email marketing and beyond, a competent strategist should have a deep understanding of each channel’s strengths, limitations, and audience behavior. This knowledge ensures that marketing efforts are appropriately tailored for each platform, maximizing their impact and reach.
3. Creative Direction: At the end of the day, creativity is the key to standing out. A proficient marketing strategist should possess a keen eye for creativity, and work with the right creative folks to enable the ideation and conceptualization of these ideas. They should also be able to translate the creative concepts into actionable marketing campaigns and tactics.
4. Holistic Approach: Rather than focusing on isolated marketing tactics, seek a marketing strategist who is able to synthesize plans and adopt a holistic approach that integrates various marketing elements into a cohesive plan. By aligning branding, content, and messaging across different channels, they create a unified brand experience that reinforces the brand’s identity and message, and drive campaign recall through the funnel.
5. Budget Prioritization: With marketing budgets being finite, an experienced strategist will be able to prioritize marketing activities that provide the highest return on investment based on the context of the brand problem. By allocating resources strategically, they ensure that marketing efforts are efficient and deliver measurable results.

At JXW Asia, we use technology to co-create marketing strategies in this new era of one-click marketing, allowing our strategists to quickly analyze huge volumes of data and seek correlations in an agile manner. Get in touch to find out more about how we’re able to help modern brands get the marketing intelligence and strategy they need!